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It’s Time to Shine above and beyond with SUGAR Play


With the increase in digital conversations, over 80% of GenZs are influenced by social media and the ever-growing trends. With a surplus of beauty brands in the market, teens often opt for products which may not necessarily suit their young and delicate skin. Teenagers, now, are more experimentative with their looks & appearances. They have an innate need to express themselves through makeup by giving them relevant choices and a sense of ownership over their makeup needs.

To fill this void, SUGAR Play steps in as it empowers this cohort to celebrate their individuality and express themselves unapologetically. This range goes the distance to retain the fun aspect of makeup and makes it play-worthy while keeping it safe for usage. SUGAR Play range is Vegan, Cruelty-free, Gentle on the Skin, Alcohol-free.

SUGAR Play Power Drip Lip Gloss
Grant your lips a jewel-like gleam with our Power Drip Lip Gloss. Elevate your style with the smooth gliding, non-sticky formula that hydrates and plumps up your pout. Packed with lip-conditioning natural ingredients like squalane, jojoba and almond oil, these tinted lip glosses with shimmer pigments pamper your pout with juicy shine and an eye-catching tint. What’s more, along with the uber-pigmented shades which flatter all skin tones and give you the shiniest and the glossiest lips ever.
Available in 3 shades:
– 01 Mood
– 02 Woke
– 03 Valid
Priced at INR 399/-

SUGAR Play Vibe Check Liquid Lipstick
It’s time to pucker up because there’s a new lippy in town. Meet our Vibe Check Liquid Lipstick. Its ultra-pigmented, comfy and non-drying formula is everything you’re looking for in a liquid matte lipstick. Infused with lip-conditioning ingredients like rapeseed oil, squalane and olive oil, this matte lipstick unlocks optimal hydration and stays fresh for more than 6 hours! If you’re not the one who compromises on shades, you will love this must-have lippy that comes in 4 striking colors, suiting all skin types and moods!
Available in 4 Shades:
– 01 G.O.A.T – Nude Pink
– 02 Finesse – Peach
– 03 Snacc – Bright Pink
– 04 Stan – Rose Pink
Priced at INR 499/-

SUGAR Play High Key Chrome Eyeshadow
Get ready to bedazzle your lids with our High Key Chrome Eyeshadow Toppers. These holographic, all-day wear eyeshadows will make your eye makeup stand out in just one swipe. The formula is uber-pigmented, sparkly and buildable and is perfect to unlock mega-statement looks anytime, anywhere. With an unbeatable color payoff that stays put throughout the day, these multi-dimensional metallic shine eyeshadows create glam-tastic looks without budging or creasing. What’s more? You’re guaranteed to fall head over heels in love with the dreamy hues of purple, pink and green that flatter all skin tones!
Available in 3 shades:
– 01 Straight Fire – Duochrome Green
– 02 Big Mood – Duochrome Pink
– 03 Slaying It – Duochrome Purple
Priced at INR 499/-

SUGAR Play Be Boujee Powder Blush
What’s making us blush? It’s surely our Be Boujee Powder Blush! It’s time to turn heads and get noticed with bold, attention-grabbing cheeks. This lightweight, super pigmented blush in dreamy matte and shimmer texture, delivers a natural cheeky moment that stays with you all day and night. Soft, velvety and effortlessly blendable, these dreamy blushes in textures of matte, shimmer and marble are boosted with intensely nourishing ingredients that keeps your cheeks always dewy and supple. What’s more? This trend-setting blush comes in stunning hues that offer a sheer wash of pigment for a stunning, selfie-worthy rush of color and is totally tailored for every skin tone.\
Available in 3 shades:
– 01 Bussin – Pink with Shimmer
– 02 Leng – Mauve with Shimmer
– 03 Savage – Coral with Shimmer
Priced at INR 499/-


About SUGAR Cosmetics (
SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its best selling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 45,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country.

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