This Ganesh Utsav, Heelmate, the advanced foot care brand from Wings Pharma, returns to
Lalbaugcha Raja, bringing attention to one of the most active yet often overlooked parts of the
body: our feet.
From daily commutes and long working hours to festive celebrations, our feet carry us through
almost everything we do. Yet they often receive attention only when dryness, roughness or
cracked heels begin to cause discomfort.
During Ganesh Utsav, when devotees spent long hours walking, standing and waiting for
darshan, the need for foot care becomes even more relevant. With this insight, Heelmate is
sampling its Heel Repair Cream among devotees at Lalbaugcha Raja, encouraging people to
make foot care a regular part of their self-care routine.
Caring for the Heels That Carry Us Every Day
Heelmate Heel Repair Cream is formulated with 8 super-hydrating actives and is designed to
care for dry, rough and damaged feet.
Enriched with Kokum Butter, Calendula, Daruharidra and Jasmine, Heelmate Cream helps
nourish and soothe dry skin while supporting softer, healthier-looking feet. The formulation is
suitable for different skin types, including sensitive skin.
Through the initiative, Heelmate aims to reinforce a simple message: foot care should not begin
only when discomfort appears. The feet and heels that support us every day deserve regular care
too.
Muskan Jain, Marketing Strategist, Wings Pharma, said:
“Our objective with Heelmate is to make foot care a regular part of everyday self-care. The
divine Lalbaugcha Raja gave us an opportunity to connect directly with consumers and let
Mumbai experience Heelmate Cream’s non-greasy, non-sticky texture first-hand. Through this
initiative, we aim to make specialised foot care simpler and more accessible, with the ambition
of taking Heelmate to households across Mumbai.”
It also comes soon after the nationwide launch of Heelmate’s new Heel Repair Roll On with 20%
Urea, designed to provide targeted care for dry, rough and cracked skin. Its convenient roll-on
format enables easy, precise and mess-free application on heels, feet, hands, knees and elbows,
making intensive skin care simpler for everyday use.About Heelmate
Heelmate is an advanced foot care brand from Wings Pharma, offering specialised solutions
including Heel Repair Cream, Heel Repair Roll On and Heel Socks, designed to make everyday
foot care simple and convenient.
