Mumbai, August 20, 2026: On the eve of India’s Independence Day, Shriram Automall India Limited (SAMIL) brought its nationwide auction network together for the SAMIL Freedom Auction 2026, conducting 135+ simultaneous auctions across the country in a single day.
The nationwide event saw 13,300+ assets listed and attracted 20,000+ customer footfall. By the time the auctions concluded, 3,400+ assets had been sold, facilitating transactions worth ₹130 crore+. The event connected institutional sellers with buyers across 500+ cities, showcasing the scale and reach of SAMIL’s integrated physical, phygital and digital auction ecosystem.
Themed “Freedom Finds Its Next Owner” in a nod to Independence Day, the event was built around a simple idea: every pre-owned vehicle, piece of equipment or asset carries the potential for a second life, and someone, somewhere, is looking for exactly that. This idea underpins SAMIL’s role in vehicle remarketing, asset resale and enabling circular-economy outcomes across India’s organised used-vehicle and used-equipment marketplace.
The auction featured a diverse range of assets, including pre-owned cars, commercial vehicles, two-wheelers, construction equipment, farm equipment, industrial equipment and luxury vehicles. The event brought together leading Banks, NBFCs, Insurance Companies and Automobile OEMs, along with their dealer networks, fleet owners, transporters and contractors, as sellers.
Commenting on the event, Sameer Malhotra, Director & CEO, Shriram Automall India Limited (SAMIL), said, “SAMIL Freedom Auction 2026 reflects the scale and reach of the organised pre-owned asset marketplace we have built over the years. Bringing together 135+ simultaneous auctions across India in a single day demonstrates the strength of our physical, phygital and digital ecosystem, and the continued trust of institutional sellers and buyers. Our customers, partners and every Samilian have contributed to making this nationwide event a success. We remain committed to creating greater convenience, transparency and value for buyers and sellers through technology-enabled auction solutions.”
What set the day apart was the scale and coordination behind the nationwide auction. Physical auctions at SAMIL Automalls ran alongside phygital and digital bidding through the MySAMIL App, CarTradeExchange and bids.samil.in, enabling buyers across metros as well as Tier-II and Tier-III cities to participate with access to transparent bidding and price discovery.
More than 1,600 Samilians worked across registrations, inspections, auction operations, logistics and digital bidding support to keep 135+ auctions moving in sync through the day. The buyer base included transporters, fleet operators, contractors, farmers, MSMEs, dealers, corporate buyers and individual customers, reflecting the wide reach of the event.
Alongside vehicle and equipment auctions, gold auctions were conducted through gold.samil.in, while SAMIL’s Augeo platform facilitated auctions of property, plant & machinery, commodities, scrap, salvage and surplus assets. SAMIL’s group companies, Adroit Auto and ThePriceX, further complement the ecosystem through inspection, valuation, claims and data-driven pricing intelligence services.
ABOUT SHRIRAM AUTOMALL INDIA LIMITED (SAMIL)
Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work® certified company, is India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets. Founded in 2011, SAMIL pioneered India’s first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, two-wheelers, three-wheelers, and more.
Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL operates through a robust pan-India network of over 135 Automalls and a team of 1,600+ professionals. The company conducts thousands of auctions every month through Physical Automalls, Phygital platforms via the MySAMIL App, and digital channels including cartradeexchange.com and bids.samil.in. Through gold.samil.in, SAMIL also facilitates secure and transparent gold auctions for banks and financial institutions.
Beyond auctions, SAMIL offers end-to-end services across the pre-owned asset lifecycle. Adroit Auto delivers inspection, valuation, and claim settlement services; ThePriceX provides data-driven pricing intelligence; and Augeo enables auctions of properties, plant & machinery, commodities, scrap, salvage, and surplus assets.
To date, SAMIL has served over 28,50,000 customers and a wide spectrum of sellers, including Banks, NBFCs, Insurance Companies, OEMs, Dealers, Leasing and Rental Companies, Aggregators, Brokers, Transporters, Contractors, and End Users.
For more information, visit www.samil.in.
