National, 4 December, 2023:* In the spirit of eco-conscious celebrations during Ganesh Chaturthi, BIG FM, one of the leading radio networks in the country, recently culminated its initiative ‘BIG Green Ganesha’. The event was graced by popular Indian entertainment personality, Shiv Thakare who inaugurated a repurposed plastic bench in Juhu, Mumbai. Contributing to a sustainable future, the radio network had conducted a plastic collection drive in collaboration with Indian Pollution Control Association (IPCA).
As part of the campaign, drop boxes were installed in 20 Residential Welfare Associations, where residents were urged to donate plastic. The plastic was then repurposed into five plastic benches and the final bench was installed in Juhu, Mumbai by Shiv Thakare along with RJ Rani. Shiv’s charismatic presence has truly been admired by the audiences, making him a household name. At the inauguration, he applauded BIG FM’s efforts in creating a greener and sustainable future. He shared his own ways of practicing sustainable living and urged his fans to be more mindful about plastic usage.
Sharing his thoughts, Shiv Thakare said, “Celebrations are important, but it’s equally crucial
to care for the environment we celebrate in. I have always tried to contribute my share in protecting our environment and to be a part of such initiatives. This initiative by BIGFM is commendable, paving the way for a cleaner and greener tomorrow. I believe in the power of
small actions with big impacts and witnessing how a simple idea like turning plastic into benches can create a meaningful change is truly inspiring. I am glad to be a part of this campaign and I urge all my fans to do their bit for the well-being of our planet as I do.”
The campaign was in association with Maharashtra Pradyushan Niyantran Mandal, presented by Bank of Baroda and with Chadha Group as the Realty Partner. In its 16th year, the campaign undertook a range of activities to promote a sustainable celebration of the festival.
About BIG FM:
BIG FM, one of India’s largest radio networks with 58 stations, reaches 1.9K towns and 1.2 Lacs villages and over 34 Crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM plays a meaningful, relevant and compelling role in the lives of consumers. It is not just about entertainment but a brand that has a purpose. With its extensive reach, localized content and credible RJs the brand plays the role of a ‘thought inspirer’ and an agent of positive change in society. The tag line – ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network’s occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its Dhun Badal Ke Toh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.